The Journal Gazette
Sunday, September 06, 2020 1:00 am

Savings keep small firms afloat

JOYCE M. ROSENBERG | Associated Press

NEW YORK – When the coronavirus outbreak forced cruise lines to cancel trips to Alaska, it wiped out Midgi Moore's tour business, leaving her with thousands of dollars in deposits to refund.

Moore's company, Juneau Food Tours, didn't have enough cash on hand, so, she withdrew $30,000 from her retirement account. That was a painful decision for a 56-year-old starting to look forward to the day when she can stop working.

“It was a gut punch,” Moore says.

Many business owners are tapping the money they socked into personal savings and retirement accounts to withstand the pandemic. For some, like Moore, big expenses are coming due while for others it's a way to offset the losses and stay afloat until the virus eases its grip.

Small businesses employ nearly half the nation's workforce. In April, payroll provider ADP reported nearly 20 million jobs were lost at U.S. companies and more than half were at businesses employing fewer than 500 people. Many economists expect a sizable portion of the job losses will be permanent.

A report from the National Bureau of Economic Research found that 2% of small businesses surveyed had shut down permanently in March, a number that certainly has increased since, meaning it's likely hundreds of thousands of businesses have failed. The government's Paycheck Protection Program helped by giving out more than 5.2 million loans to small businesses and nonprofits. But owners and advocates say struggling companies need more help from Congress, and lawmakers themselves are urging the Federal Reserve to expand its lending to small- and medium-sized businesses.

How many owners have raided savings to shore up their companies during the pandemic is also unclear; in surveys, the number has varied widely from 4% to about 20%. Even owners with companies outside the stricken restaurant, retailing and travel industries have needed extra funds as high unemployment and a weakened economy made consumers and companies cautious about spending.

Alissa Kelly is forgoing most of her salary and has taken nearly $15,000 out of savings to keep her Las Vegas publicity firm running. Kelly says she lost almost all her clients in the entertainment and restaurant industries within hours back in March.

Kelly, owner of PR Plus, was forced to lay off two of seven staffers and cut other expenses. A loan from the Paycheck Protection Program helped cover payroll for about two months. Kelly was able to get some new clients and didn't have to touch her retirement account; she and her husband had put money aside for a rainy day.

“Who would have known it would have been for this type of emergency,” she says.

Tough decisions

Cracking open a nest egg is not a step owners take lightly; it's a gamble that the business will recover and they'll replenish their savings.

For many it's a better alternative than borrowing – they don't want the burden of debt, especially during an uncertain economy. And as many owners have discovered during the virus outbreak, even a government relief loan might not fully make up for lost cash flow.

Up in Alaska, Moore has started two other businesses and plans to get a job this winter, hoping that will help her not only replace the savings she pumped into Juneau Food Tours but also create reserves for her companies.

Juneau Food Tours gets most of its revenue from cruise ship passengers who take tours of restaurants and bars in Alaska's capital; more than 1.3 million people took Alaskan cruises during the 2019 cruise season, according to the industry group Alaska Travel Industry Association. Moore is aware she can't count on revenue from cruise-goers for some time.

“I'm not planning for a big rebound in 2021. I'm looking at 2022,” she says.

Business owners have varying strategies when it comes to savings. Those with retirement plans for their employees usually are savers, and those with children are likely to be putting money away for college tuition. But some owners see their companies as their investment. They plow profits back into their business rather than save; they expect to fund their retirement with the eventual sale of their companies.

Financial advisers recommend owners do some soul-searching before dipping into savings.

“It comes down to trying to be realistic with yourself. It's looking at not only, are you going to be able to replenish what you're going to take out, it's also looking at the missed savings that you would have hopefully captured if we weren't going through a global pandemic,” says Jennifer Myers, president of Sagevest Wealth Management in McLean, Virginia.

Tom Tunney's three Ann Sather restaurants are breakfast, brunch and lunch stalwarts in their Chicago neighborhoods. Social distancing requirements have curtailed revenue and the government loan Tunney got was quickly spent paying staff.

Tunney estimates he's put $250,000 of his own money into running the restaurants. He dipped into proceeds of real estate sales to replace his lost revenue, and says he's prepared to continue tapping savings until business returns to normal.

“My community and my business are everything, pretty much my family,” Tunney says.

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