The Journal Gazette
Sunday, September 17, 2017 1:00 am

Fashion industry finds diversity a good fit

Robin Givhan | Washington Post

Two years ago, Brandice Henderson, who describes herself as a “fashion coach,” was having dinner with five designers at Harlem's Red Rooster. They were all up-and-comers, lauded by major fashion magazines, who had dressed an assortment of famous women.

The scene was typical for New York with one significant exception: All five of the designers were black.

Four years ago, five women walked into IMG Models and immediately impressed the company's president, Ivan Bart. One of them especially stood out. Her name was Ashley Graham and she was plus-size. But as Bart put it: “A star is a star is a star.”

Graham has gone on to become the rare model who is known by name well outside the insulated world of fashion. She is not a plus-size success story; she is, quite simply, a success.

In 2017, Vogue ran countless photo stories celebrating Hollywood stars and cultural figures, but it also published visual essays on Latinas in Los Angeles, Alpha Kappa Alpha sorority sisters, lesbian models and black servicewomen.

This is significant. During the past decade, the New York fashion industry has been in upheaval over the subject of diversity, or the lack of it.

The most egregious examples were on the runways. They are fashion's billboards and its proving ground. And the message, in the mid-2000s, was that high-end fashion was for emaciated white teenagers.

The ranks of editors and designers were lacking in diversity, too. There were no editors-in-chief of major fashion publications who were black. The rising generation of designers who had captured the industry's attention were mostly white – sometimes Asian, but rarely black, Latino or even female.

Plus-size women were not part of the fashion conversation. And gender fluidity had yet to become an aesthetic interest.

In 2007, activist Bethann Hardison organized a “town hall” meeting to start a conversation about fashion's worsening diversity problem. In 2013, she meticulously tracked designers' hiring practices and publicized the results. The lack of inclusiveness was striking. And Hardison unflinchingly called such practices “racist.”

Now, the industry looks significantly different from the days of clone-like waifs, golden-haired muses and magazine mastheads that read like the Social Register. There is greater recognition that fashion needs to change.

Last year, after designer Marc Jacobs featured models – many of them white – wearing fanciful dreadlocks in his spring 2017 runway show, social media lit up in anger because of his failure to acknowledge the hairstyle's history within black communities. Six months later, his fall 2017 show was an ode to hip-hop; he cast mostly models of color and included show notes lauding the influence of black youth.

Fashion has also had several landmark moments: A black man has been appointed editor-in-chief of British Vogue, and a black woman is at the helm of Teen Vogue. Joan Smalls, who was born in Puerto Rico, became Estee Lauder's first Latina spokesmodel. French Vogue featured a transgender model on its cover.

There are more models of color on major runways. A range of designers have included plus-size models and older women in shows and advertising.

“I think fashion is becoming more democratized,” says Henderson – for consumers as well as those hoping to build a career in the industry.

As fashion designers unveil their spring 2018 collections, it will be an opportunity to see whether fashion's forward trajectory continues or stalls.

“There's a consensus about having an inclusive runway,” says Bart. “I'm hopeful at this stage.”

Bart has been working in fashion for 30 years, and the first model he represented, back in 1986, was a young black woman who was part Russian. When a jewelry company was looking to hire someone “tall, pretty and effervescent,” Bart suggested her.

The company hemmed and hawed and “finally said, 'We're not looking for black people.' I dropped the phone.” He ultimately got her the job after traveling to personally show them her portfolio.

After Hardison's 2007 town hall, Bart considered his place in the fashion business. As the head of one of the industry's larger agencies, with a roster including Smalls, Kate Moss and a host of celebrities, he decided to help lead the way.

“I think the industry got lazy,” Bart says. “We've got to start telling (clients) what they need. When people say no, we have to tell them why they're wrong.”

The website the Fashion Spot, which tracks diversity on the runway, has tallied about 30 percent nonwhite models in recent seasons. There are models in hijabs, models with vitiligo, models with physical disabilities. The question is no longer who isn't represented but how to make that inclusiveness feel organic rather than self-consciously trendy.

The need to change is not simply moral, Bart says, but also financially smart.

“The internet changed everything. Anyone can pull up anything online. If you want that consumer, you need to reflect who they are.” If consumers don't like what they see, they are likely to make their displeasure heard.

The Vogue website has become a more diverse, global experience than the print magazine, speaking to “more people and different people,” says Sally Singer, creative digital director. It even reads as if it is written by a variety of voices that share a common interest, rather than the single, dominant voice of print.

“I don't think it's a conscious decision,” says Chioma Nnadi, the website's fashion news director. “Our staff is just very diverse and very young.”

As the spring 2018 shows debuted last week, the conversation about diversity has expanded to include the role of immigrants in the industry and the rights of women. Diversity is not just about the imperative of an inclusive runway. It is also about identity: both personal and national.

“Ten years ago, people never wanted you to refer to them as a 'black designer.' Just call me a 'designer'! Now, with Black Lives Matter, with the political climate, people are proud to be a black designer. They're proud to say it to people in the fashion industry,” Henderson says.

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