The Journal Gazette
Wednesday, December 04, 2019 1:00 am

'Baby Shark' creators plan Navajo-language version

Associated Press

ALBUQUERQUE, N.M.– Creators of the popular video “Baby Shark,” whose “doo doo doo” song was played at the World Series in October and has been a viral hit with toddlers around the world, are developing a version in Navajo.

Pinkfong, a brand of the South Korea company SmartStudy, announced last week it is working with the Navajo Nation Museum in Window Rock, Arizona, to create a new version of the widely popular tune about a family of sharks.

The move comes after SmartStudy has translated the tune of the viral video in 19 languages, including English, Chinese, Japanese, Korean, German, Arabic, and Bahasa-Malay.

The company hopes its latest project will spark interest in the Navajo language among the tribe's young generation, SmartStudy marketing manager Kevin Yoon said in an email.

“We're happy to play a role in raising awareness of and preserving a language that's in danger of vanishing through what we do best– creating fun, stimulating content to provide entertaining learning experiences to children worldwide,” Yoon said.

The Navajo Nation is the largest Native American reservation in the U.S. The Navajo word for shark is l hashkh, which translates to “angry fish.”

The original “ Baby Shark Dance “ video has garnered more than 4 billion views on YouTube.

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