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The Journal Gazette

  • The iconic facade of Arts United Center downtown inspired the new logo, which was unveiled Friday at the Taste of the Arts festival. (Jamie Duffy | The Journal Gazette)

Saturday, August 25, 2018 1:00 am

New logo brings together burgeoning arts campus

JAMIE DUFFY | The Journal Gazette

Arts United unveiled a logo Friday that artists, board members and administrators hope will attract more people to the downtown arts campus and highlight the growing artistic community in Fort Wayne.

The new logo, inspired by the facade of Arts United Center designed by Louis I. Kahn, was featured on the sidewalk leading to the 10th annual Taste of the Arts festival in front of the center and the Fort Wayne Museum of Art.

The logo will appear on several buildings that make up the arts campus. Besides Arts United Center and the art museum, the campus includes Auer Center across the street, the History Center, Hall Community Art Center at Clay and Berry streets, where the Dance Collective and Cinema Center operate, and the Alexander T. Rankin house, which is the headquarters for ARCH, the local historic-preservation group.

“This vision has been something that has been 60 years in the making to develop a place where people can experience arts and culture, and now we are starting to come together as a true community to highlight the full diversity of offerings we have right here in Fort Wayne,” said Rachelle Reinking, Arts United communication and community relations manager.

The brand was developed over a two-year period with local marketing and design firm One Lucky Guitar.

Friday's rollout was the soft opening for the new logo, presented by Matt Kelley, One Lucky Guitar's founder. The logo will help establish a brand for the arts campus, originally envisioned by Kahn when the center was built in 1974, and based on a concept like Lincoln Center in New York, Kelley said.

The phrase “Go. Make. Believe.” will be incorporated into the arts campus where users will be offered “infinite experiences,” Kelley said.

Susan Mendenhall, Arts United president, said the arts campus attracts about 500,000 people annually and, with future renovations of the theater in the Arts United Center and the north end of Freimann Square, the hope is that 700,000 people will visit the campus by 2030.